![]() Your company pays every time someone clicks on your ad.Ī PPC advertising campaign gives your business advantages you don’t get from other forms of marketing. Google uses an algorithm in combination with your bid amount and Quality Score to determine who is at the top of their results when someone searches for those key phrases. SEO will help you rank higher on Google’s search engine results page, but to rank at the very top you need PPC. ![]() Google PPC ads give your business access to millions of people every day. Google is one of the biggest advertising platforms in the world. Find out how to develop your PPC budget and get the most value from your advertising investment. Figuring out how to budget for a PPC campaign can seem challenging, though. ![]() Wouldn’t you like to give your business that kind of advantage? PPC advertising can help you drive traffic, increase revenue, and improve brand awareness. People who click on pay-per-click (PPC) ads on Google are 50% more likely to make a purchase than users who visit the same site through organic results.
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